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Ford partners with Amazon to offer Alexa voice command assist in cars

Two of the biggest American companies — Ford and Amazon have partnered to offer Alexa voice command assist in Ford cars. This feature is expected to come to India soon.

Last Modified: Mon, Mar 25 2019.
Ford partners with Amazon to offer Alexa voice command assist in cars

American carmaker Ford has partnered with Amazon to offer Alexa voice assist in its cars through the latest Microsoft Sync 3 AppLink. As reports suggest, Amazon is teaching Alexa to respond to different languages, including Indian ones, suggesting that this feature will soon be available in India.

Since the latest AppLink system is an open source Smart Device Link Software, it allows other processors like the one used in Amazon’s Alexa to engage with it. As with connectivity, it could be with the help of a sim card in the system, or through the smartphone.

The in-car Alexa assistant will let drivers access Amazon’s vast music library, navigation, destination information, traffic details, news, and more. The Alexa assistant can be personalised and can even be linked to the Alexa device at home through the home-to-car feature. This will allow the owner to access whatever is linked to the Echo at home, from the car.   

Ford is expected to roll out this feature in the US and Europe during the second half of this year and in 2020, expect Ford cars to have the Alexa voice command feature in India as well.  


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