Increasingly, Shoppers in IndiaConsider Purchasing Larger Vehicle Models
More New-Vehicle Shoppers Express Interest in NewlyLaunched Models in India
SINGAPORE: 30 SEPTEMBER 2015 — New-vehicle buyers in India are increasingly considering models in the utility vehicle and midsizecar segments during the shopping process, according to the J.D. Power 2015 India Escaped Shopper StudySM(ESS) released today.
During the past four years,there has beena significant shift in the type of vehiclesshoppers consider purchasing away from small carsto larger models. In 2015, the percentage of new-vehicle shoppers who consider small cars during their shopping process has decreased to 45 percentfrom 65 percent in 2012.Concurrently, the percentage of shoppers who consider utility vehicles and midsize cars hasincreased by 12 percentage points and 7 percentage points,respectively.
"Today, price gaps between vehicle segmentshave narrowed,with many automakers offering models of different body types around the same price point. This has given new-car buyers a wider range of vehicles for consideration, including larger models,"said Mohit Arora, executive director at J.D. Power.
Additionally,purchase consideration ofnewly launched models has increased among new-vehicle shoppers to the highest level in three years. In 2015, 10 percent of all shoppers consider a newly launched model vs. 7 percent in 2013. Notably, repeat vehicle buyers are typically more open than first-timepurchasers when it comes to selecting a newly launched model.
"Prevailing market conditions have necessitated a closer working relationship between the dealers and manufacturers as they strive to achieve target sales volumes," said Arora. "Support from manufacturerswith marketing and sales activities,andcohesive working relationships between manufacturers'sales teamsand dealershipshave helped drive dealer satisfaction."
- In 2015, more new-vehiclebuyers in India research the vehicle they consider than in 2014 (41% vs. 35%, respectively).
- More shoppers who consider a newly launched model use the Internet as a source of information for vehicle research than those who consider an existing model (51% vs. 45%, respectively).
- Among shoppers who consider a new model but later reject it, priceis cited asthe primary reason for rejecting (30%), followed by exterior design(21%) and fuel economy (18%).
- Maruti Suzuki is the most considered nameplate among new-vehicle shoppers for an11th consecutive year, with 40 percent of all shoppers purchasing one of its models.
- Overall customer retention is at 37 percent in 2015, down slightly from 38 percent in 2014. Toyota has improved its customer retention rate the most from2014.
The 2015 India Escaped Shopper Study is based on responses from 8,116 buyers and 2,983 rejecters of new cars and new utility vehicles who purchased their vehicle between September 2014 and April 2015. The study, which examines the reasons new-vehicle shoppers consider but ultimately reject certain models in favor of another, was fielded from March through July 2015.
About J.D. Power in the Asia Pacific Region
J.D. Power has offices in Tokyo, Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction research and provide consulting services in the automotive, information technology and finance industries in the Asia Pacific Region. Together, the five offices bring the language of customer satisfaction to consumers and businesses in Australia, China, India, Indonesia, Japan, Malaysia,
Philippines, Taiwan, Thailand and Vietnam. Information regarding J.D. Power and its products can be accessed through the Internet at india.jdpower.com.