NEW DELHI: 21 March 2016- J.D. Power and Wheelmonk.com have entered into a Memorandum of Understanding (MOU) covering the launch of a new automotive website in India that is based on feedback from verified vehicle owners.Upon completion of the deal, the site will provide consumers with a resource to help them make informed vehicle purchase decisions by combining J.D. Power's Voice of the Customer feedback collected through its extensive and comprehensive research of actual vehicle owners in India with Wheelmonk.com's established data and insights of the Indian auto market.
The collaboration between J.D. Power and Wheelmonk.com was officially announced at J.D. Power's annual India Awards Evening event with more than 100 senior executives from16 automotive companies and media outlets in attendance at the Shangri-La Eros hotel.
The site aligns with J.D. Power's interestin providing consumers with accurate data to make more informed decisions when purchasing their vehicle.The portal's ratings section is backed by data gathered from thousands of verified vehicle owners.
"At the very core of Wheelmonk.com's value proposition lies the fact that every carbuyer has unique preferences and needs;thus,there cannot be a one-size-fits-all approach to discovering and evaluating cars," said Sameer Dua, co-founder of Wheelmonk.com. "Wheelmonk.comenables prospective car buyers to discover the right vehicleoptions based on their preferences across a variety of parameters. These parameters focus not only on the product, but also take into consideration other ownership parameters such asproduct and service network quality. At the heart of this approach is J.D. Power's well-known consumer insights data, which drives our recommendation engine to help prospective customers make well-informed choices."
In addition to the unique user-focused recommendations engine, Wheelmonk.com also features a vast inventory of editorial content written by J.D. Power and Wheelmonkeditorial teams. Topics will includethe latest automotive news, new-vehicle reviews, car previews, car buyer's guides, and insights and analysesfrom J.D. Power studies. Registered users and auto enthusiasts can look forward to a personalized newsfeed, productivity tools and engaging forums.The portal will also allow automakers to directly engage their customers and showcase their success stories.
"J.D. Power is grateful to the lakhs of car owners in India who, over the past two decades, have shared their purchase and ownership experiences with us," said Mohit Arora, executive director at J.D. Power, "Wewant to support themby providing the types of insights customers in India want.This canempowerconsumers with a wealth of information as they shop for a vehicleandcan also serve to connect the automotive industry directly with their prospective customers."
KEYFEATURES OF WHEELMONK.COM
- Intelligent car discovery and recommendation engine based on user preferences
- Verified owner ratings based on J.D. Power syndicated studies in India
- Accurate on-road prices across all models and variants
- Customized newsfeeds,productivity tools and expert advice articles for registered users
- User-friendly discussion forum for auto enthusiasts with easily accessible content from experts and community members
Wheelmonk.com is a user centric car discovery platform which enables prospective car buyers make informed choices based on their preferences. With a deep understanding of the Indian automobile market, accurate vehicle data and extensive repository of verified car owner feedback, Wheelmonk.com aims to become the trusted destination for car buyers and enthusiasts.