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Why evaluating After Sales capability is becoming important ?

Last Modified: Fri, Apr 29 2016.
Why evaluating After Sales capability is becoming important ?

  • Why evaluating After Sales capability is becoming important ?
  • Why evaluating After Sales capability is becoming important ?
  • Why evaluating After Sales capability is becoming important ?
  • Why evaluating After Sales capability is becoming important ?

Owning a car is not all about buying the car, because your experience is going to be combination of the product and quality of after sales support which a dealer / OEM is going to provide you. And this is a fact which more and more customers are realizing and giving weightage to while making their product choices.

A recent study reveals that nearly 10% of the potential buyers reject a vehicle primarily because of lack of service network spares availability issues or high maintenance costs (both in form of service and spare costs)

This is one of the key reasons that most of the OEMs have been focusing very strongly on improving their service network.

As a potential buyer of car, besides looking at product, we feel that it is very important for you to also look at this aspect and give right weightage in your purchase decision. A bad service network or lack of product support can very easily spoil your experience. While purchasing a new car, do your research to understand the availability and quality of service network in your surroundings.

You can also refer to the scores provided on our website by J.D. Power to compare the service level of various OEMs. The score examines satisfaction among vehicle owners who visit an authorized dealership service center for maintenance or repair work between the first 12 to 24 months of vehicle ownership.

The study measures overall satisfaction in five factors (listed in order of importance): service quality (43%); vehicle pick-up (17%); service advisor (14%); service facility (14%); and service initiation (11%). Overall customer satisfaction is measured on a 1,000-point scale, with a higher score indicating higher satisfaction

This is also one of the key reasons that we have strongly integrated after sales as one of the key parameters in our recommendation algorithm. While you always have an option to prioritize your preferences for your customized recommendation, the algorithm in absence of any priority, automatically takes an average weightage that segment owners give to aftersales.

Now that will save you a lot of running around! Checking the ownership experience from your friends and relatives! Wheelmonk gives you the power of more than 50,000 verified owners on a click of a button.

Below is a quick snippet from the latest Customer Satisfaction study conducted by J.D. Power Asia Pacific

"Maruti Suzuki ranks highest in satisfaction with after-sales customer service among mass market brands for a 16th consecutive year, with a score of 906. Maruti Suzuki performs well across all factors, with the greatest improvements in service initiation followed by service facility. Honda (880)ranks second and is the most improved nameplate in the study"

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Wheelmonk.com is a user centric car discovery platform which enables prospective car buyers make informed choices based on their preferences. With a deep understanding of the Indian automobile market, accurate vehicle data and extensive repository of verified car owner feedback, Wheelmonk.com aims to become the trusted destination for car buyers and enthusiasts. Wheelmonk.com is a user centric car discovery platform which enables prospective car buyers make informed choices based on their preferences. With a deep understanding of the Indian automobile market, accurate vehicle data and extensive repository of verified car owner feedback, Wheelmonk.com aims to become the trusted destination for car buyers and enthusiasts.

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